A Hong Kong flower shop adopts the Edikio Price Tag solution

Brighten Floriculture was founded in 1979. Today, it has shops in many Chinese cities and owns the largest garden and flower shop in Hong Kong. Previously, the shop printed its price labels on paper, laminated them and then placed them in acrylic label holders. As its product range grew, Brighten brand manager Lian Guochen realised all the disadvantages of laminated labels:

• The plastic labels were quickly damaged. The staff had to water and graft the plants every day, which moistened the labels and caused the plastic film to peel off.
• Handwritten texts by different employees gave the price labels an inconsistent appearance, which had a negative impact on the shop's image.
• The price/quality ratio of the labels was not optimal. After counting the number of price labels that had to be changed or renewed each month, the shop manager realised that, given the cost of plastic labels and the time needed to produce them, this was not a cost-effective solution.

After comparing numerous price tag creation systems on the market, Lian Guochen found that the Edikio Price Tag solution proposed by EVOLIS was the one that best met the needs of a flower shop:

• The price tags are attractive and the accessories perfectly match the shop's style;
• Plastic labels are waterproof, easy to clean and durable;
• The all-in-one solution is cost-effective, and label creation and printing are both fast and convenient.

Today, Brighten uses the Edikio Price Tag Access solution, including the card creation software. The drawings and texts are printed in white on black cards, which highlights the colours of the flowers. The uniform style of the price tags evokes the elegance that characterises Brighten's brand identity.

Around 50 new price labels are printed every month, for both new and existing products.