Ratings, a well-known and appreciated tool
At present, the rating is becoming increasingly important in the field of food productsIn Europe, the Nutriscore is one of the best-known scores for consumers. In Europe, the Nutriscore is one of the best-known scores for consumers, providing a visual way of identifying products with the best nutritional content.
But other scores are also appearing: product transformation scores, environmental impact scores, etc. They can be found directly on products or online via mobile applications.
In all cases, rating has very specific objectives:
- Offer a simple visual tool understanding,
- To enable consumers to have a informed opinion on one or more criteria.
- And therefore make their purchasing choices easier according to their tastes or convictions.
This figure clearly shows the interest shown in product ratings. Consumers are used to this kind of information and are on the lookout for scores that will help them to choose the products best suited to their needs.
But beyond the products sold in supermarkets, certain specific products are already habitual champions of ratings based on their own criteria:
- Wines,
- Cigars,
- Cafés,
- Oil...
The scores awarded most often offer shedding light on information that is "invisible" to customersThis makes them difficult to take into account when making a purchase when it's not possible to test or taste for yourself. They therefore make it possible to
- greater transparency thanks to a score based on precise criteria,
- as well as a first level of information to help consumers make their purchasing decisions. This decision can be confirmed by the specialist retailer's advice.
What if you adopted the rating system for some of your products?
We'll give you a few tips on how to use it next.
Rating, relevant whatever your business or products
While, as we have already shown, rating provides additional information about your products, it also sheds light on diversity of your offer This is because you will often be offering several products from the same range, but with their own subtleties. So whether you're a butcher, baker, cheesemonger, grocer, wine merchant, tobacconist or fishmonger, scoring your products with stars or a rating can be very useful.
And the advantage of scores is thatthey can be adapted to a wide range of uses and information :
- The power of taste
- Consumer reviews
- Mark received in a competition
- Product quality
- Acidity, tenderness, strength, intensity of flavour...
Here are a few examples:
Butchers, add value to the quality of your meat
To make it easier for your customers to choose meat, you can indicate two interesting criteria on your price labels:
- Meat fat cover Composed of 5 levels, ranging from 1 (very lean meat) to 5 (excessively fatty meat), it gives a quick idea of the quality of the meat and therefore its use in certain dishes.
- Tender and soft 1, 2 or 3 stars indicate the expected level of tenderness for grilling and roasting, or the expected level of softness for simmering.
Cheesemakers, tell your customers about the diversity of your cheeses
You sometimes offer several hundred cheese references in your shop, and it's not always easy for your customers to find their way around. By adopting the rating system, you can quickly include several selection criteria on your price labels:
- Aromatic intensity Bland, weak, medium, pronounced, strong, intense, powerful... The intensity varies from one cheese to another, but it can also be the same for a product that has matured to a greater or lesser degree!
- The texture From a runny cheese to a very dry cheese. Why not indicate this? Some customers prefer cheeses that are more or less done.
- Awards Maybe some of your cheeses have been entered in competitions or consumer tests? Why not indicate the score you received if it adds value to your product?
Wine merchants, highlight the different characteristics of your wines
Choosing a wine is not always easy for novices. Scoring your wines allows your customers toobtain an initial level of information in your cellar. You'll then be able to direct them more easily into your buying advice.
For example, you can enter :
-
- The power of tannins
- If the wine is more or less fruity
- Its acidity on the palate
- The shelf life of a wine for ageing
Grocers, promote the quality and expertise of your products
Your business often offers a wide variety of products, each very different from the next. But what characterises them all is that they are usually top quality products, sometimes rare. And for help your customers make the right choiceThe rating of certain products is almost essential.
- For oils, a score can indicate the intensity of the fruitiness, bitterness or mouth-feel.
- For coffee, you can indicate the intensity, or even choose to display certain SCA (Speciality Coffee Association) rating criteria.
- For chocolate, as for coffee, you can indicate the intensity, but also the texture, more or less creamy or melting.
Civettes, rate your cigars directly on your price tags
Cigars are among the products that are usually rated on a number of criteria, enabling consumers to choose their purchase as closely as possible to their tastes. You can therefore display these scores directly on your price labels, thanks in particular to the Edikio Price Tag software incorporating a rating tool in the form of stars or circles. For example, you can base your rating on the system used by the magazine "Cigar Aficionado" with the following elements:
- The look
- The flavour
- The characteristics of smoke
- Overall impression
Bakers, make it easier for your customers to choose
You often have a wide range of bakery and pastry products and you regularly offer new products? Rating allows you toprovide additional information about your products to help your customers make the right choice in shop.
For example, you can :
- Note the strength of a flavour for an aperitif baguette with mild or very spicy chorizo.
- To indicate the acidity or sweetness of a pastry (lemon tart, strawberry...)
Fishmongers, provide additional information about your products
As with meat, you can give your customers ratings for certain selection criteria to help them choose products suited to their tastes:
- Fat content to indicate lean, semi-fatty or fatty fish
- The difficulty of preparation Some fish will require more preparation before being eaten, which can also be a way of offering your customers the chance to have them prepared by you for added convenience.
- The power of taste A sardine or salmon may have a stronger flavour than a hake or pollack.
A rating tool integrated into the Edikio Price Tag software
To make life easier for you, the Edikio Price Tag design software offers a simple, intuitive rating tool which allows you to display a score directly on your price labels in just a few clicks. In the form of stars or circles, you choose the number to display and then place the score in the optimum position on your card design alongside other essential information such as the price, the name of your product or its description.
This software is included in the Edikio Price Tag all-in-one solutions. Quelle que soit votre activité, Edikio Price Tag c’est 3 solutions tout-en-un : Access, Flex et Duplex, to suit all needs. Each is made up of :
- A card printer
- Edikio Price Tag design software, including card templates and a bank of pictograms by profession
- Your first consumables.
Would you like to find out more about Edikio Price Tag?