How can you increase sales in supermarkets with price labels and POS advertising when there is a lot of foot traffic?

For all supermarkets, certain periods are busier than others. Whether it's the end-of-year festivities or special offers, this is the ideal time to maximise sales of the items you're hoping to sell.

If the chances of selling your stock are greater at these times, so are all other retailers, so don't fall behind by waiting too long to make the necessary changes.

To help you fine-tune your sales area and provide you with promotional strategies that will enable you to make the most of a busy season, we are presenting a few tried and tested techniques for using price labels and point-of-sale displays.

Why are vegetables the first thing you see when you walk into a supermarket? You may never have noticed this trend, but it's actually a common sales strategy in most supermarkets. In fact, when fresh produce is prominently displayed near the main entrance, sales increase dramatically.

In fact, there's nothing like vegetables to make you feel good.eporting freshness and seasonality. As well as using natural, bright colours to set the tone and put customers in a positive mood with price tags and complementary POS, vegetables also bring the season to the fore, influencing the way people make immediate buying decisions when browsing the shelves of a shop.

In-depth reflection on how toattract customers' attention with attractive price tags and point-of-sale displayscombined with a judicious shop layout and seasonal considerationsThis will play a crucial role in improving customer flow and boosting sales during key periods.

To encourage customers to explore your shop and increase the temptation of your price tags and POS advertising, place essential items at the bottom. Whether meat, fish, eggs, milk or other basic products, turn a quick visit into a unique experience circulating customers through other departments to reach these popular items.

If your customers get to the product they're looking for too quickly, they risk going straight to the checkout without taking the time to look at your other products. As the aim of many regular supermarket customers is to quickly buy meat or fish for the evening meal, these products should always be placed at the back. Other types of shop can adapt this principle to their most popular items.

To maximise the potential of this strategy, make sure youdisplay attractive price tags and point-of-sale displays along the route to attract your customers' attention with carefully adapted catchphrases and attractive colour combinations.

It can also be a good idea to create POS displays or leaflets for each season or specific sales period. For example, to advertise at the entrance to your shop: "Discounts on meat and fish for a limited time" is an effective advert for encourage new customers to visit youby making them part of your shop's promotional strategy.

Finally, create even more synergy between your presentation and your customers by placing complementary vegetables and side dishes alongside your main items, to boost sales.

Creating a template that uses an effective sequence of key messages with your price tags and POS can significantly increase purchases of specific items. Many supermarkets simply display the name and price of the product on their price labels and point-of-sale advertising, missing a major opportunity to increase the appeal of their products.

To maximise this, think about what can make your products stand out from those of competing shops. As well as being able to claim that you are the only supplier or seller of a particular product with the much-vaunted message: "Only available here!", there are many other factors you can highlight to show customers that your shop offers better products than the others.

An effective way of sequencing your price labels and point-of-sale advertising:

• An effective catchphrase or selling point
• The name of the product
• The price

It has been proven that Modifying price labels and point-of-sale displays in this way can increase customer purchases by 20 %.

The stock in a supermarket or grocery shop is made up of various items that have just arrived or have been prepared with fresh ingredients on the same day. Whether it's fresh fish, meat or items from your delicatessen department, all these products have an added attraction for customers.

This may be a day-to-day reality for a shop, but it's not the only one. highlighting specific advantages considerably increases the appeal of the product for customers. For example, POS advertising with the message "Freshly delivered today" can have a major impact on a customer's buying behaviour.

The fresh, new look of a product can be enough to encourage a customer to say to themselves: "It's now or never! This subconsciously encourages them to buy the item. This is particularly true of perishables and products such as meat and fish, which need to be eaten fresh. If you're trying to recommend salmon, for example, some phrases such as "Today only" or "Freshly shipped from (insert location)" will highlight an additional benefit for customers.

You could also try pointing out that salmon is "Rich in omega-3" and "Excellent with roasted vegetables". This can be an additional argument for the customer, who will say to himself: "Why don't I make a grilled salmon this evening? By highlighting the attractiveness of a product and by By taking the customer's point of view into account when designing your price labels and point-of-sale advertising, you can considerably increase your chances of making a sale..

By carefully designing your price labels and POS materials using certain colours and fonts, you can create a positive atmosphere in your shop. that links your products to the season or a specific sales period. This synergy makes customers want to buy.

For example, the use of a printer allowing you to customise the font and colour to match popular and identifiable features of a season will give your buyers a "seasonal feeling".

Let's take the example of the festive season with the colour red, also known as the "colour that sells". Use it to multiply the impact of your messages during this period. By paying attention to the smallest details, such as the background colours and fonts on your price labels and point-of-sale displays, you can make your products more attractive to supermarket customers.

Getting to know your customers and what they are looking for during specific periods and events is a proven way ofadapt and optimise your space to boost sales. As well as meeting the needs of your customers, clear, direct and complementary price labels and point-of-sale advertising can help to highlight the most attractive aspects of your products. This method is particularly effective during peak periods, when the volume of purchases increases. However, these principles also apply at other times of the year.

Remember: while some product attributes may seem trivial from a shop's point of view, highlighting them can actually enhance their appeal and make customers want to buy. Add to this an overall understanding of how events and situations can influence the way people shop, and you should be armed to develop supermarket promotional strategies that will help you connect with your customers and inspire them to buy.