Enhancing your brand image

Your price tags are necessarily consulted by your customers. Why not use them to promote your brand image?

Your customers are increasingly sensitive to the aesthetics of the shops they visit. The labelling of your products is one of the levers that can help to assert and promote the visual identity of your shop or shop.

Your price labels must meet a number of criteria, including :

• The right format the size and layout of your products. For example, large labels can obscure your products, while small labels can reduce the legibility of the information displayed.
• A rigid support Price labels: price labels must be able to withstand the numerous handling operations to which they are subjected, so that they do not crease or tear.
• A matt appearance The lighting in shops and departments can make price labels difficult to read. Matte materials are preferable to glossy materials such as plastic-coated paper.
• Resistance to humidity Water is the enemy of paper price labels. The impermeability offered by certain substrates, such as PVC, guarantees that the label installed in departments where there is moisture (such as the fishmonger's or cheese shop) will not fade.
• A smooth, flat surface As well as being water-resistant, your labels should be easy to clean, so that you don't have to do a lot of work every day. For quick maintenance, avoid price labels with gaps, perforations or irregularities.
• A clear presentation Labels need to be easily and harmoniously arranged in your stalls, using suitable supports. So it's important to find the right combination of label and stand.

To emphasise your brand image, your price tags should reflect the quality of your shop and your products.

The label must enable your customers to read all the information on it quickly and easily:

• Adapt the content to your medium Price tags: price tags come in a variety of shapes and sizes (round, oval, rectangular or more fanciful). Choose the model that appeals to you, making sure that it includes all the information your customers need in a clearly legible way.
• Prefer printed information to handwriting Printing: choose solutions that allow you to print text and images directly onto the labels.
• Handwriting has several shortcomings:
  • requires the constant presence of someone whose handwriting is regular, attractive and legible,
  • pen ink is prone to smudging and chalk to erasing.
• With direct label printing, you can be sure of :
  • a consistent, high-quality finish,
  • a wide choice of fonts online or in dedicated label design software.
• Pay attention to the layout of your labels :
  • provide sufficient ventilation for the information displayed,
  • pay attention to the size of the text: your labels must be legible by your customers from your counter (sometimes 1 to 2 metres away).

The most beautiful label in the world won't serve your brand image if it's illegible!

To attract the interest of your customers and stand out from your competitors, be innovative and creative!

Creating attractive price labels while applying your graphic charter: that's the winning combination!

To enhance the professional appearance of your stalls, introduce harmonised labelling between your different products or departments. To further enhance your brand image, go a step further by standardising :

• your shop signage,
• your promotional materials (posters, flyers, business cards),
• your price tags,

and any other communication tool for your shop.

Edikio's all-in-one solutions offer everything you need to easily personalise and print price labels on plastic cards. They consist of :

They can be used to generate fully personalised, attractive labels in just a few clicks.

Don't delay! Discover all the advantages of Edikio's solutions and strengthen your brand image!